Nike - I can play commercial

The ads, which began airing January 1 [1998], pay homage to the inclusive nature of sports as an opportunity through which anyone and everyone can experience the thrill of participation. “Anthem” is a series of ads in the campaign which shows individuals of a diverse spectrum of ages, races, sizes, nationalities and skill levels playing alone and alongside each other. Different completions of “I Can” are superimposed on the images to reflect the equally broad range of goals, abilities and dreams harbored by each athlete-on the field and off. “Answers” encompasses a sequence of spots featuring kids and professional athletes such as Brett Favre, Cynthia Cooper and Gary Payton talking about their own ambitions and accomplishments in athletic, academic and personal arenas.

Directed by Michel Gondry