Cadbury - Fish Advert – Spots v Stripes

Cadbury has launched “Spots v Stripes”, a massive £50 million campaign designed to boost Britain’s community spirit and bring a “spirit of play” to the nation ahead of the 2012 Olympics. The first adverts in the campaign feature two teams of Finding Nemo-style marine creatures, one with spots and one with stripes, who play a game with seaweed balloons. Viewers are invited to log onto www.spotsvstripes.com to join a team and compete in any game they wish, from golf to tiddlywinks, building up national totals online for each side. The integrated effort includes TV, print, online, events, social media, with separate Facebook pages for Stripes and Spots, Twitter and YouTube.

Sound was designed at Wave Studios by engineer Parv Thind. Music was produced at Soundtree by Pete Raeburn.