Budweiser - Lyrics (The Beatles) commercial

Brand: Budweiser Year: 2009 Artist: The Hours Song: All Together Now Views: 83 Date added: 2009-07-19 19:48:55 Category: Budweiser / Alcoholic drinks /

Budweiser ads to feature cover of Beatles song All Together Now 'Lyrics' campaign shot from moving train will be soundtracked by The Hours cover version. Budweiser is to launch a TV advertising campaign, shot over five days from a regularly scheduled metro train in Chicago, featuring a cover of The Beatles' All Together Now. The campaign, "Lyrics", which launches in the UK and Ireland during the third Lions rugby Test against South Africa on Sky Sports 1 on Saturday, features people all over a city coming together to spell the phrase "all together now". Indie rockers The Hours have recorded a version of All Together Now for the TV ad. The band recorded the song in their hotel room with some of the percussion made from "organic" noises such as banging a fire extinguisher against a metal heater. Behind-the-scenes footage of the making of the commercial will appear at www.alltogethernow.ie. Staff from DDB London, the agency behind the commercial, spent 50 hours over five days on the Chicago metro attempting to synchronise the movements of actors with the lyrics, while shooting out of the window of a train. The ad features a 12-piece marching band, a bee on a trampoline, and an inflatable panda. The project, filmed by production company Gorgeous, required a cast of 300, a crew of 125 and 35 sets over an 8km loop of Chicago through which the metro train ran. Budweiser's ad will perhaps be most keenly watched by rival agency Fallon London, which handles Budweiser's UK ad business. Fallon works for Budweiser parent InBev in the UK. DDB London works for Budweiser in Ireland, where the beer brand is licensed and marketed by Guinness owner Diageo. InBev in the UK has taken the unusual step of testing DDB London's "Lyrics" instead of commissioning work from Fallon. If the campaign proves a success Fallon's hold on the Budweiser advertising business could be threatened. The campaign will be rolled out beyond Sky Sports channels in Ireland on 10 July, when it will run in cinemas, and to other TV networks on 12 July.



Tags: Budweiser,  Lyrics,  The Beatles,  The Hours,  All Together Now,